I'd play him over most WRs in the ECR range due to likely touch volume since Laird's used in the passing game and will also get most of the carries. There's just a big whack of comparable RBs in the range that are tough to call (i.e. guys like Drake, Freeman, Montgomery, Peterson, etc.). I don't see Laird as much more of a dice roll than a lot of those names and he may be better due to match-up.
And it looks like Parker is playing, which I actually think is positive due to the higher potential for RZ touches.